Reinventing HVAC E-Commerce & Technician Efficiency

Carrier Global established a partnership agreement with Tidal Commerce with the goal of reinventing their e-commerce platforms. Through this arrangement, Carrier Global’s Director of Operations introduced an initiative to improve HVAC contractor experiences on site which required a mobile application demonstration.The goal was to deliver a mobile application experience which used Carrier Global’s new branding and leveraged their HVAC ecosystem for placing orders in real time.
We developed a system to streamline parts ordering and delivery, primarily used by technicians to manage orders efficiently. By studying the customer journey on-site and analyzing real-world interactions, we transformed manual processes into a digital workflow that reduced human error by over 50%. The system uses biometrics and OCR barcode recognition to minimize interactions, and an API structure captures Customers, Addresses, Orders, OrderItems, Products, PaymentMethods, and Shipping for end-to-end order management. Weekly demos and design reviews ensured the solution aligned with both the technicians’ workflow and the overall customer journey, while remaining flexible for future feature expansion.
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Developed a mobile Shopify app integrating Admin & Storefront APIs for real-time inventory, product uploads, and order processing.
Implemented OCR and biometric login to reduce technician error and streamline product ordering.
Built an intelligent caching layer and webhook-driven batching to manage over one million product records efficiently.
Improved contractor efficiency by 48% through simplified UX and workflow optimization.
Observed on-site technician behavior to align the application’s design directly with real-world usage.


As a result of this mobile application, Carrier Global achieved faster order processing, reduced human errors, and improved efficiency and accuracy for HVAC technicians across multiple job sites.
54%
Reduction in human error during HVAC part ordering
1,000,000+
Products managed through optimized Shopify APIs
48%
Improvement in technician efficiency after mobile app rollout