Onpath’s main objective is to automate the rental and loaner process for dealerships. They wanted to help reduce liability, avoid the costly mistakes that come from human error and enable managers to look after multiple dealership locations using one tool.

We created an app that would be primarily used by sales associates facilitating deals with customers at the dealerships and onboarding vehicles into the fleet. We took all the documentation and manual processes and transformed it into a completely digital and contactless experience.

This project started with a clearly defined MVP that grew and changed overtime. With plans to build out more features post launch, we made sure to design a system that can be used to easily roll out new features and ensure that all screens are pixel perfect. We worked with the Onpath team to modernize their brand identity through the UI. We held weekly demos and design review meetings with the team to make sure that the designs properly aligned with their vision for the product and the customer journey.

The most important aspect of the project was the user experience. The Onpath team emphasized that the platform needed to be user friendly and have the most simple UX possible to support their customers. The sales associates would be dealing with multiple customers at a time and needed to process their car rentals and loans very quickly. For this reason, we had to use very clear and simple language, add descriptions to all areas of the application and cut down the number of steps as much as possible to ensure they were set up for success on the sales floor.

Our goal from a UX perspective was to smoothen the process for the user as much as possible using technology. We wanted to shave as much time off the onboarding experience as possible, making the dealerships using Onpath much more efficient. The web portal tool we created connects the dealership staff and management to all the data being imputed through the app.

Our development team takes pride in building as much of our tools custom and from scratch as possible. Going into the project we thought that we had access to a backend infrastructure created by a previous team. We realized that this was not the case and ended up making sacrifices to adhere to the timelines as we would have to re-build the backend ourselves. One of the things that we had to sacrifice on the web portal due to this challenge was UI. We were unable to plan out designs as detailed as we would like, so in the interest of time the development team worked closely with the creative team to implement high level mockups and wireframes on the front end. Hardware integration was also a challenge. We ended up switching OEM devices multiple times to find the perfect solution that was able to withstand Canadian winters, accurately transmit data in low network connectivity areas under 4 kbps and other specifications. We are also able to support every car manufactured after 1996.

We integrated tools like VerX Direct, to verify customer ID info, and OEM hardware, that was installed into all the vehicles in the fleet at the dealerships so they can track the use and stats relating to the cars at all times. Along with live route and speed data, we captured many vehicle data points like engine RPM, engine light, seatbelt, odometer, engine hours, emissions, vehicle identification number (VIN), vehicle battery voltage, fuel level etc. The data points were analysed to report engine health issues. All of these data points and reports are available to view on the web portal.